Five Video Clips from Brands Worldwide
Everybody loves music but hates traditional advertising. For this reason, a new trend is emerging: brands are becoming music video directors. Clips are the new marketing stars for marketers because...
View ArticleFive Video Clips from Spain
The clips of this selection have something in common: they are music videos and advertisements at the same time. This might become a problem for the viewer: he or she cannot easily distinguish...
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Fresh and Ironic
«In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women.» That's how the video clip «Champs-Élysées» by...
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From Democratic to Corporate
The ways in which music videos generate money have changed fundamentally since the days of MTV. The rise of YouTube came along with the hope for democratization, but in a context of media convergence...
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